by Frank McDade | Applied Improvisation, Storytelling and Innovation
Some years ago, I wrote this blog post for the Content Marketing Institute. I find it still relevant so I’m sharing it here, enjoy!. — With a culture so caught up on structure and editing, there is a pressing need to let loose; to let the mind speak and to...
by Frank McDade | Design Thinking, Storytelling and Innovation
In today’s blog we take a look into the book Gamestorming and deep inside our brains for some design thinking exercises that are great for marketing teams in their next design thinking workshop. Focusing on attributes of a persona This first exercise was created by...
by Frank McDade | LEGO® SERIOUS PLAY®
“Ugh, i’m an adult, i’m not playing.” your inner dialogue may be saying. Or perhaps, your inner dialogue is elated at the thought of having fun. I know mine is. Play for children is their way of learning whether they’re aware of it or not. For adults, our play is...
by Frank McDade | Applied Improvisation
Change happens and most of the time you can’t control the repercussions that it has on your team. Leadership changes can be both good and ugly so you need the right mindset to make your work life go on without a hitch. With improv comedy, change can happen at the drop...
